| Part I |
Marketing for Consultants the Guerrilla Way |
| Chapter 1: |
Why Consultants Need Guerrilla Marketing |
| Chapter 2: |
What Is Guerrilla Marketing for Consultants? |
| Chapter 3: |
Thirteen Guerrilla Marketing Secrets |
| Chapter 4: |
Anatomy of a Marketing Plan |
| Chapter 5: |
The Guerrilla’s Marketing Road Map
|
| Part II |
Guerrilla Marketing at Work |
| Chapter 6: |
Beyond Web Sites: Create a Client-Centered Web Presence |
| Chapter 7: |
Boost Your Web Presence with a Zine |
| Chapter 8: |
Talking Heads: The Cost of Free Publicity |
| Chapter 9: |
When It Pays to Advertise |
| Chapter 11: |
Five Steps to a Winning Speech |
| Chapter 12: |
Book Publishing: The Guerrilla’s 800-Pound Gorilla |
| Chapter 13: |
Survey Said! Make Surveys and Proprietary Research Work |
| Part III |
Guerrilla Selling for Consultants |
| Chapter 15: |
All Projects Are Not Created Equal |
| Chapter 16: |
“Send Me a Proposal”: Create Proposals That Win |
| Chapter 18: |
The Guerrilla’s Competitive Edge |
| Chapter 19: |
After the Sale: Selling While Serving
|
| Chapter 20: |
Put Your Plan into Action |
