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Free Stuff for Guerrilla Consultants

Guide to Guerrilla Marketing for Consultants (PDF, 224 KB)
This free 20-page guide spells out the ABC's of Guerrilla Marketing for Consultants to help you squeeze the most from every investment you make in marketing your consulting practice. If you want proven tactics to win profitable clients, start here.

Sample Chapter - Why Consultants Need Guerrilla Marketing (PDF, 80 KB)
Yes, we're giving away part of the book for free. No, we're not crazy. We chose to give you Chapter One, Why Consultants Need Guerrilla Marketing so you’ll see how the industry has changed, why it’s not going back to the “good old days” and why it’s time for consultants to embrace guerrilla marketing.

Webinar Slides - Guerrilla Marketing for Consultants and Service Providers October 14, 2004 (PDF, 2.5 MB)
99% of attendees of this webinar said they would recommend this event to a colleague. Download the presentation slides, which cover Guerrilla Marketing, consulting, and creating winning proposals with Jay Conrad Levinson, Michael McLaughlin, and Tom Sant. (Sign up for our email list to find out about upcoming free webinars.)

Webinar Audio - Guerrilla Marketing for Consultants and Service Providers (links to Microsoft Live Meeting Web site)
Listen to the audio of the October 2004 webinar with with Jay Conrad Levinson, Michael McLaughlin, and Tom Sant.

Sample Marketing Plan and Roadmap (PDF, 627 KB)
Want to see how to pull together a one-page guerrilla marketing plan and a marketing roadmap that will guide your practice to profit? This sample plan gives you the tools to create your own guerrilla marketing plan.

The Advertising Show, archived interview with Mike McLaughlin, February 5, 2005