JAY CONRAD LEVINSON
is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. He is the creator of the Guerrilla series, which is the best-selling marketing series ever published. Levinson is a former vice president and creative director at J. Walter Thompson and Leo Burnett Advertising.

Email: jayview@aol.com
www.gmarketing.com

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MICHAEL W. MCLAUGHLIN
is a twenty+ year veteran of the consulting industry. He is the founder and a principal of MindShare Consulting, LLC, which helps professional services providers improve the performance and profitability of their businesses.

McLaughlin is the author of Winning the Professional Services Sale, and the publisher of Management Consulting News and The Guerrilla Consultant.

He is a former partner with Deloitte Consulting, where he spent more than two decades marketing, selling, and delivering services to clients, managing consulting practices, and building relationships.

Email: Michael@
guerrillaconsulting.com.

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