JAY CONRAD LEVINSON
is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. He is the creator of the Guerrilla series, which is the best-selling marketing series ever published. Levinson is a former vice president and creative director at J. Walter Thompson and Leo Burnett Advertising.

Levinson can be at jayview@aol.com, or by visiting his web site, www.gmarketing.com.

More information on Jay Conrad Levinson.

MICHAEL W. MCLAUGHLIN
is a principal with Deloitte Consulting LLP and the publisher of Management Consulting News and The Guerrilla Consultant. He has over twenty years of consulting experience with clients in businesses of every size, from start-ups to some of the world’s highest-profile companies. McLaughlin has sold and delivered hundreds of projects in his career, and he knows what works in the market and what doesn’t.

McLaughlin can be reached at
Michael@
guerrillaconsulting.com.

More information on Michael W. Mclaughlin.