Author Bios

Jay Conrad Levinson

Michael McLaughlin

Michael W. McLaughlin

Michael McLaughlin is a twenty+ year veteran of the consulting industry with extensive experience in marketing, sales, and service delivery. He is a former partner with Deloitte Consulting, one of the world's largest consulting firms, where he spent more than two decades marketing, selling, and delivering services to clients, managing consulting practices, and mentoring consultants.

Having sold and delivered more than $300 million in professional services, McLaughlin knows the market-tested elements every marketing strategy must have to maximize the chances of winning work.

McLaughlin is the author of Winning the Professional Services Sale, which offers professional service providers, business development managers, and firm leaders a comprehensive set of strategies to identify, qualify, and close any services sale.

He's also the coauthor of Guerrilla Marketing for Consultants, which is the first application of Guerrilla Marketing to the professional services business, and covers marketing, selling, pricing, proposal writing, and client relationship management.

He is the founder and a principal of MindShare Consulting, LLC, which specializes in helping professional services providers improve the performance and profitability of their businesses. On a regular basis, he conducts seminars, workshops, and webcasts for his clients, and he speaks to live audiences.

McLaughlin is a recognized industry expert, publisher, speaker, and writer. He publishes three Web sites (www.MindShareConsulting.com, www.ManagementConsultingNews.com, and www.GuerrillaConsulting.com, two monthly e-newsletters (Management Consulting News and The Guerrilla Consultant), and the Guerrilla Consulting blog. Visitors view his Web site pages more than 100,000 times per month, and his monthly newsletters reach more than 10,000 readers. His blog previously won the Best B2B Marketing award from MarketingSherpa.com.

He has written extensively on the subjects of marketing and selling. He is a Contributing Editor and columnist for RainToday.com (30,000 readers), and a contributor to MarketingProfs.com (300,000 readers) and Top-Consultant.com (200,000 visitors per month).

He is a writer and speaker for Execunet, Microsoft's Work Essentials Group, and the Institute of Management Consultants. His work has appeared in dozens of other online and print publications around the world, including CRMindustry.com, Computerworld, Brandweek, The CEO Refresher, and Law Practice Today.

Members of the media have sought his opinions on the toughest business management challenges. In addition to guest appearances on radio and television programs, reporters have interviewed him for publications such as Chicago Sun Times, Crain's Chicago Business, San Francisco Chronicle, Information Week, and Women's Wear Daily.

He has been a speaker for audiences across the country, including: Council of Logistics Management; Food Marketing Institute; Grocery Manufacturers Association; Institute of Management Accountants; Institute of Management Consultants; Internet World; Association of Proposal Management Professionals; National Retail Federation; and Women in Consulting.

He is a member of the National Speakers Association, and he holds an MBA in Corporate Finance. He lives with his wife, Sally McLaughlin, in Portland, Oregon.

Michael McLaughlin can be reached at Michael@guerrillaconsulting.com.

Jay Conrad Levinson

Jay Conrad Levinson has authored or co-authored more than thirty books, including the best selling marketing series in history, Guerrilla Marketing.

A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, Levinson is chairman of Guerrilla Marketing International, a marketing consulting organization serving large and small businesses around the world.

Levinson has been honored for creativity in marketing with more than a dozen prestigious awards for television, radio, print advertising and creative campaigns. He spent ten years as an instructor of marketing for the University of California at Berkeley, Extension, and has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board.

More than a million copies of books in the Guerrilla series are in print. The series includes Guerrilla Marketing, Guerrilla Marketing Weapons, Guerrilla Advertising, Guerrilla Marketing Online, Guerrilla Marketing for the Home-Based Business, The Way of the Guerrilla, Guerrilla Marketing with Technology, Guerrilla Negotiating, Guerrilla Saving, Guerrilla Marketing for Writers, Guerrilla Creativity, Guerrilla Publicity, and Guerrilla Marketing in 30 Days.

Levinson can be reached by email at jayview@aol.com, or by visiting his web site, www.gmarketing.com.

A condensed version of the bios is also available