Author Bios

Jay Conrad Levinson

Michael McLaughlin

Michael W. McLaughlin

Michael McLaughlin is a principal with Deloitte Consulting LLP, one of the world’s largest consulting firms. In twenty years with Deloitte, McLaughlin has sold and delivered hundreds of consulting projects. He has a clear understanding of what works in the market…and what doesn’t.

He has served some of America’s highest-profile companies, small and medium-sized businesses and start-ups. As Managing Partner for Deloitte Consulting Chicago, he had market responsibility for a practice of 800 consultants and served on Deloitte’s Management Committee, which sets marketing strategies for Deloitte.

McLaughlin’s opinions have been sought on the toughest business management challenges. In addition to guest appearances on radio and television programs, he has been interviewed by publications such as Chicago Sun Times, Crain’s Chicago Business, San Francisco Chronicle, San Jose Mercury News, Information Week, and Women’s Wear Daily. He has also written and published articles, including for Computerworld, Brandweek magazine, Chicago Sun Times, About.com, Marketing Today, Business KnowHow, and IHRIM.link.

He has been a speaker for audiences across the country, including: Microsoft, Council of Logistics Management; Food Marketing Institute; Grocery Manufacturers Association; Institute of Management Accountants; Internet World; National Millennium Panel: Business in 2005; National Retail Federation; and Northwestern University Digital Frontiers Annual Conference. He has been a keynote speaker at the Institute of Management Consultants annual conference.

McLaughlin is the editor of two web sites and newsletters for consultants. Management Consulting News provides interviews and news for consulting professionals. Guerrilla Consulting and the newsletter The Guerrilla Consultant were launched following the publication of the book Guerrilla Marketing for Consultants, which he co-authored with Jay Conrad Levinson.

He is a professional member of the National Speakers Association and he holds an MBA in Corporate Finance.

Michael McLaughlin can be reached at Michael@guerrillaconsulting.com.

Jay Conrad Levinson

Jay Conrad Levinson has authored or co-authored more than thirty books, including the best selling marketing series in history, Guerrilla Marketing.

A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, Levinson is chairman of Guerrilla Marketing International, a marketing consulting organization serving large and small businesses around the world.

Levinson has been honored for creativity in marketing with more than a dozen prestigious awards for television, radio, print advertising and creative campaigns. He spent ten years as an instructor of marketing for the University of California at Berkeley, Extension, and has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board.

More than a million copies of books in the Guerrilla series are in print. The series includes Guerrilla Marketing, Guerrilla Marketing Weapons, Guerrilla Advertising, Guerrilla Marketing Online, Guerrilla Marketing for the Home-Based Business, The Way of the Guerrilla, Guerrilla Marketing with Technology, Guerrilla Negotiating, Guerrilla Saving, Guerrilla Marketing for Writers, Guerrilla Creativity, Guerrilla Publicity, and Guerrilla Marketing in 30 Days.

Levinson can be reached by email at jayview@aol.com, or by visiting his web site, www.gmarketing.com.

A condensed version of the bios is also available