The free download Sample Marketing Plan & Roadmap includes the following 7-Sentence Marketing Plan.

To see how this marketing plan should fit into a consulting firm's plan to keep its pipeline full of quality projects, see Beating Feast or Famine.

Sample Marketing Plan for Spinnaker Consulting

The purpose of Spinnaker Consulting’s marketing program is to make Spinnaker the leader in selling high profit services to the world’s major boat manufacturers and boating suppliers.

This will be accomplished by positioning Spinnaker as the industry expert in helping clients accelerate manufacturing operations, improve sales processes and boost product profitability.

Our target market is the chief operating officers, sales executives and manufacturing executives of the fifty largest boat manufacturers and their suppliers.

The firm’s niche is to provide practical and action-oriented advice that guarantees improvement in profitability for clients that exceeds Spinnaker’s professional fee.

The marketing tools we plan to use include:

• A Web site that promotes Spinnaker and provides resources for our clients
  
• A free monthly electronic newsletter (zine) on topics of interest to clients and prospects
  
• Presentations by our consultants at targeted trade shows
  
• Direct mailings to follow up on contacts made at the trade shows
  
• A plan to publish articles four times a year in industry trade journals
  
• Contributing sponsorship for one regatta each year, for which we will seek free publicity
  
• Offering semi-annual seminars on profit improvement strategies for boat manufacturers
  
• Seminars will be promoted on our Web site, in our zine and with paid advertising in industry publications.

The Spinnaker team will be seen as creative, collaborative, highly competent, results-oriented and easy to work with.

The marketing budget for the practice will be 20% of fees.

If you found this sample marketing plan helpful, you'll be interested to read Chapter 5, The Guerrilla's Marketing Road Map in Guerrilla Marketing for Consultants.

In addition to more details on creating a marketing plan, you'll learn:

• The difference between a marketing plan and a marketing roadmap, and why you need both.
• The ultimate litmus test for a winning marketing roadmap.
• What a meme is, and how it can help you cut through marketing clutter.
• How to choose the best tactics and tools to put your marketing plan into action.

Purchase Guerrilla Marketing for Consultants from Amazon.